Imagine you’re messing around on Tinder and you come across a cute little blonde named Sarah. She’s 23, she likes to drink wine, you have a couple other things in common, and she’s a few blocks away. Are you going to swipe left (not into it) or right (into it)?
Well, according to one organization, you’re 25% more likely to right swipe Sarah than you are for her identical “twin” Heather. The only difference between Sarah and Heather? Heather is smoking.
Heather and Sarah are two fake Tinder profiles planted in Tinder by Action on Smoking & Health in order to…
What are Heather and Sarah doing? Find out more on The Bold Italic.
Photo courtesy of The Bold Italic.