Last week I wrote about how a Grindr for straight folks would have to take some lessons from the swinging community if it was going to be successful and everyone came back with “WHAT ABOUT TINDER?”
I considered it for about a minute before deciding, nope, Tinder doesn’t qualify. Think about it: Tinder is basically a more accessible OKCupid. While I’m sure there’s a higher rate of NSA hookups that come out of Tinder connections than other dating apps and sites, it’s a far cry from the “Hey, here’s a picture of my dick, want to come over and put it in your mouth? Cool, see you soon.” that Grindr so often is.
Today, however, I came across something I’d never seen before on a site called Pure: a hookup app with a “manifesto.” Not an “about us” or a “how it works,” mind you, but a manifesto. While these guys aren’t as serious as say, Karl Marx (who obviously has one of the most serious of all serious famous manifestos out there), they’re still pretty damn serious.
I won’t recap it all here, but basically these guys are leaning pretty hard on the polyamory (“We believe it’s natural for someone to feel a powerful sense of attachment to a long term partner while experiencing romantic love for somebody else…”) and the open relationship side of things (“…and at the same time, feeling sexually attracted to a diverse range of people.”).
They go on to talk about how the government, society, and religion have repressed sexual freedom (true fact) and how they’re here to help counter that (still unproven). Since they’re still trying to get into the obnoxiously Puritanical Apple Store, we can’t yet test out just how well they will the fight the forces of prudishness. We can, however, take a look at what they’re offering.
How they match you:
Super simple: they base their matches solely on location, gender you’re interested in, and whether you can host or are willing to travel. That means that if you select “I’m in New York,” “I’m looking for men” and “I can host,” you’ll only see dudes who live near you who are willing to travel and are DTF ASAP.
You’ll get a picture of all of your potential matches, at which point you get to say “Yes” or “No Way” (sound familiar?). If you like what you see, you can ask for more pics right off the bat, which seems especially smart to me, considering that this is all about getting down to business.
So how is this any different?
One special feature that Pure offers (BTW, great name, guys) is the fact that requests, matches, and conversation history are automatically deleted within an hour, leaving no trace of your activities.
That’s good if you’re, a) cheating, or b) just not interested in having your promiscuous habits recorded for all time.
Pure also makes feedback mandatory, which leads to users who don’t show up, employ false advertising by displaying photos that don’t match the goods, or violate the terms and conditions of the app being banned.
Considering how many fakers are on every single hookup site and app, this feature is probably the thing that sets Pure apart from its hookup app peers more than anything else. Nothing drives away users faster than working up the courage to go meet someone for sexy time only to have them not show up, amirite?
Like every other hookup app, the biggest issue that Pure is going to face is that of attracting women, both heterosexual and homosexual. Will their pretty design and sex positive manifesto be enough to pull in the ladies?
I, for one, am excited to find out.
Photos/videos by… Pure